COS SS26 Campaign
Global brand campaign for COS Spring Summer 2026, featuring Alexander Skarsgård and Vittoria Ceretti.
Owned the digital rollout across all touchpoints, working closely with Art Direction, Content, DX and Project teams to translate the campaign into a cohesive experience across platforms and regions.
Working within established brand guidelines, the focus was on curating a best-in-class digital experience through layout, hierarchy and flow, ensuring a seamless and elevated customer journey from homepage through to paid media.
Homepages
Global homepage designs across desktop and mobile, built using a modular system to allow flexibility across markets. Each component is designed to guide the user through the campaign, with clear calls to action and integrated ‘shop the look’ moments.
Adapted homepage designs for the APAC region, using region-specific campaign imagery and talent. The layouts were refined to align with local platform requirements while maintaining the overall campaign visual language.
Campaign Landing Page
Designed campaign landing pages for Womenswear and Menswear, creating distinct but cohesive experiences to showcase imagery, film and collection.
Balancing brand and commerce, features such as shop the look were integrated seamlessly, with a sticky navigation improving usability and flow.
Newsletters
Campaign newsletters for Womenswear and Menswear took an editorial, brand-led approach, showcasing campaign imagery without product grids.
Supporting emails introduced product through category and trend-led storytelling.
Paid & Organic Social
Organic and paid social assets were designed across image and video formats, adapting the campaign for different platforms and placements.
Designed within platform-specific constraints to ensure consistency and impact across regions.
Editorial Feature
Features extend the campaign through editorial storytelling, offering a deeper perspective on the talent.
Combining video and written content to create a more immersive experience while supporting discoverability.
Paid Media
Paid media placements were developed across CTV, Samsung and WeTransfer, adapting the campaign for high-impact formats.
Working closely with internal and external teams, concepts were designed and refined from initial mock-ups through to final execution and sign-off.