COS Perfumery
COS Perfumery marked the brand’s first entry into fragrance and candles, introducing a new category within a more elevated, design-led space.
Working closely with Art Direction, Graphics, DX, Copy and Content, I led the digital experience across PLP, PDP, social and paid. The experience was designed to feel cohesive and immersive, using sensory storytelling, refined imagery and considered interactions to inspire discovery and exploration of the collection.
An interactive PDP feature bringing fragrance ingredients to life through hover and click interactions.
A feature editorial deepening the narrative around the four fragrances, with interviews from the perfumers behind each scent.