COS Atelier
COS Atelier is a premium capsule collection exploring modern dressing through elevated craft and material innovation.
I led the digital execution of the campaign across site, social and paid media, creating a cohesive experience that translated the Atelier identity across all touchpoints. This included homepage, landing page, lookbook and PLP, balancing editorial storytelling with a clear path to shop.
Alongside the main campaign, I worked closely with the Social Art Director on a still life series, designing bespoke product labels that extended the Atelier visual language across social content.
I also supported paid media across display and social, and collaborated with the graphics team on the Atelier logotype, bringing it to life through a handwritten-style animation.
Identity & Motion
As part of the campaign, I collaborated with the graphics team on the development of the Atelier logotype.
I then translated this into motion, creating a bespoke animation inspired by handwritten craft. This added a layer of tactility and human touch, reinforcing the artisanal nature of the collection across digital touchpoints.
Digital Experience (Site)
The Atelier digital experience was designed to reflect the craftsmanship and intention behind the collection, translating a tactile, material-led story into a refined online journey.
I designed and delivered the campaign across key site touchpoints, including homepage, landing page, lookbook and PLP. Each element was considered as part of a wider system, balancing editorial storytelling with clear product navigation to support both inspiration and conversion.
Still Life & Social
To complement the main campaign, a still life series focused on materiality and product detail.
Working closely with the Social Art Director, I created a set of bespoke labels for each product, designed to sit within the Atelier visual identity. These assets created a cohesive bridge between campaign and social, ensuring consistency across all content outputs.
