COS Runway AW25

COS Runway is a recurring brand moment, positioning COS within the luxury fashion space during New York Fashion Week.

Working cross-functionally with Art Direction, Project Management, Content, Social and Paid, I led the end-to-end digital experience, spanning teaser, launch and post-show. This included the development of the show lockup, creating a cohesive identity across all platforms. Managing multiple phases and regions, I ensured all design files were clearly structured and annotated to support efficient build and delivery.