Offspring
The objective was to craft a state-of-the-art digital experience, consolidating Offspring’s brand refresh and positioning for both existing and new customers.
Working closely with an external agency, the project defined a future-facing vision for the brand, establishing creative guidelines for how it is expressed across digital touchpoints. Led the in-house execution across key e-commerce journeys, including PLP, PDP, Search, Filter and interaction design, alongside wireframes, photography direction and supporting digital outputs.
